Advertisement analysis

7 up advertisement analysis 

7 Up is a lemon-lime flavored carbonated soft drink. Its primary ingredients include carbonated water, high fructose corn syrup (or sugar), citric acid, and natural flavors. It doesn’t contain caffeine.Taste: The drink is known for its crisp, clean taste with a balance of sweetness 

Look at the age, gender, and lifestyle of the people depicted or targeted by the ad. 7UP often targets a broad audience, including young adults and families.

Key Message:Core Idea: Determine the primary message the ad communicates. For 7UP, this might be about its refreshing taste, natural lemon-lime flavor, or its ability to provide a crisp, clean break from other beverages

The TVC opens with our hero and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. This distracts the girl, who now shifts her attention to the muscular guy who has appeared on the adjacent balcony. The hero is left disappointed. Fido Dido with his 7UP® bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns up the situation to his advantage7UP® launches its TVC ‘Think Fresh’ conceptualized by DDB Mudra with an aim to encourage India’s youth to look at everyday curve ball situations through a lens of fun and lightheartedness. The brand notifies that through this TVC, it celebrates today’s youth and their ingenious spirit to not be bowled over by googlies. 

The TVC opens with our hero and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. This distracts the girl, who now shifts her attention to the muscular guy who has appeared on the adjacent balcony. The hero is left disappointed. Fido Dido with his 7UP® bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns up the situation to his advantage.

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India shares, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh’ & use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”